Before PlaceMates (February 2024):
- Nightly rate: $150–$200
- Single-night bookings common
- Listed on Airbnb only
- Sporadic occupancy
After PlaceMates Setup (October 2024):
- Nightly rate: $220–$350
- Minimum 2-night stay, average booking length 5–21 nights
- Listed across multiple platforms (Airbnb, Stayz, Google, Expedia, Booking.com)
- Higher cleaning fee supporting quality standards
What we did:
- Full property styling refresh ahead of peak summer season
- Photography and listing optimization
- Multi-channel setup (Airbnb + Stayz + Booking.com)
- Pricing strategy repositioning for mid-term stays
- Operational systems to support premium pricing
Result: Within 2 weeks, nightly pricing increased by 75%, average booking length increased from 1-2 nights to 5-21 nights, and the property maintained strong occupancy through peak season with pricing held firm across all platforms
